Marketing Projects

Placed 3rd in our region for the American Advertising Federation’s National Student Advertising Competition.

Experienced building an integrated marketing communication campaign from start to finish.

Acted as Creative Director in charge of copy and Executive Director for the brand pitch.

Worked with a large team in making key management, accounting, production, marketing, economic, and finance decisions for a multinational car company.

Focused primarily on policy formulation, top management decision-making, and the integration of corporate, business-unit, and department strategy programs.

Developed a media plan with the goal of increasing Match.com’s brand awareness among Generation Z.

Gained a thorough understanding of the target whilst building paid, owned, earned, below-the-line, and experiential media strategies.

Projected a 16.23% return on ad spend and roughly 1,120,000 new subscribers.

Market research project to determine the feasibility of Yahoo entering the Streaming Video-on-Demand market.

Used a variety of data collection tools: Google Analytics, Google Trends, MRI University Internet Reporter, Passport Reference and Markets, Simmons Insights, and SRDS.

Conducted 5 team members in the management of a pharmaceutical company’s marketing department.

Team performed first in net profits amongst all industry competitors.

Led a team of 7 through the Creative Strategy development of Adobe’s Advertising Cloud campaign.

Used MRI University Internet Reporter and Simmons Insights to inform our marketing decisions.

Prepared meetings, formed to-do lists, meticulously organized our content, and provided guidance for assignments.

Frequently sourced furniture, props, and materials for local and remote projects.

Collaborated in styling and staging various entertainment spaces customized to client’s specifications.

Utilized Adobe Creative Cloud to illustrate and vector graphics for branding event instillations.

Co-led a team of 5 students in successfully launching an online business simulation.

Art directed company logo and advertisements, as well as led all marketing decisions.